Derivix Names John Demitroff Managing Director, Head of Sales

Seasoned Industry Veteran to Focus on Exponential Sales Growth

NEW YORK – September 3, 2008 –Derivix®, a financial services software company that provides institutional-strength options pricing and analytics solutions, today announced that it has appointed John Demitroff as managing director, head of sales.

With more than 20 years of experience in sales and executive leadership roles in the financial services industry, Demitroff joins Derivix'sexecutive management team in providing premium software solutions to the options industry's leaders. Demitroff will work in Derivix's newly opened offices on Wall Street.

"We're thrilled that John has joined us," said Jonathan Weedon, CEO of Derivix. "Derivix is committed to providing options traders with unparalleled analytic accuracy, speed and efficiency. We have been quite successful working with the industry's best and brightest, and are very impressed with the experience, talent and sales leadership John brings to our executive team."

Prior to joining Derivix, Demitroff worked for ten years at Tradeweb, a leading over-the-counter multi-asset class online marketplace. As part of the initial launch team he developed expertise in online marketplace sales to rates, credit and derivatives trading desks. Most recently, he was a managing director at Tradeweb, working to create and deliver sales strategy in its derivatives business. Throughout his career, Demitroff has built client relationships with leading hedge funds, banks, proprietary trading desks and institutional investment advisors. Before he joined Tradeweb in 1998, Demitroff spent 10 years in institutional sales on Wall Street. John holds a bachelor's degree from Cornell University.

"Derivix has already proven itself as the new standard inthe options pricing and analytics space by working with the industry's most demanding options traders and world-class partners such as Goldman Sachs and Susquehanna," said Demitroff. "By combining my experience in high-growth financial services sales with Derivix's industry expertise, we expect to make a major impact for professionals who look to maximize their options trading profits."

By providing superior speed, accuracy and efficiency, Derivix provides options traders with the best technology available to make better real-time trading decisions. Derivix combines real-time options analytics and pricing with broker-neutral access to its customers' choice of execution providers to give options traders a distinct and competitive advantage.

About Derivix:

Derivix (www.derivix.com) is a financial services software company that provides institutional-strength options pricing, risk management and analytics solutions to the industry's leading options traders, sales traders and hedge funds. Derivix sets the new standard in analytics systems, offering customers the powerful tools and quality they need to keep ahead of the rapidly evolving electronic marketplace. Derivix's commitment to broker-neutrality allows customers the flexibility they need to fit Derivix solutions into any business structure. Founded in 2005, the company is privately held with offices in New York, Boston and San Francisco.

This release does not constitute an offer to sell or a solicitation of an offer to sell any securities of Derivix.

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